Etsy seller policy - Effective from December 2022

Apr 21, 202316 mins to read
Sellerwix academy Kinh doanh Etsy cho người mới bắt đầu
Etsy is a marketplace where you can sell your handmade goods, vintage items, and craft supplies directly to buyers around the world. We want to make sure that you and your buyers have a positive experience on Etsy and Sellerwix. Please read on to find out more about your rights, as well as what is expected of you, as a seller.

This policy was published on October 19, 2022. It will take effect on December 1, 2022.

The previous version of this policy can be viewed here.

This policy is a part of Etsy’s Terms of Use. By opening an Etsy shop, you’re agreeing to this policy and our Terms of Use.

1. Selling basics

Keeping in mind these basic requirements will set you up for success on Etsy.
a. What can be sold on Etsy

Etsy is a unique marketplace. Buyers come here to purchase items that they might not find anywhere else. Everything listed for sale on Etsy must be handmade, vintage, or a craft supply.

Handmade items are items that are made and/or designed by you, the seller. Read our full Handmade Policy here.

If you sell handmade items, you agree that:

  1. All handmade items are made or designed by you. If you work with a production partner, you must disclose that production partner in your relevant listings.
  2. You accurately describe every person involved in making an item in your shop in your About section.
  3. You are using your own photographs or video content — not stock photos, artistic renderings, or photos used by other sellers or sites. Read more about using appropriate photographs in this Help article.

If you are selling personalized or made-to-order items in the Handmade category, you agree that:

  1. All listings are available for purchase at a set price.
  2. If you are using photographs of previous work with options for customization (like color choices) included in the listing, it is clear in your description that the photos shown are just examples.

For more information on how to list personalized items, please see this Help article.

Vintage items must be at least 20 years old. Click here to learn more about vintage items on Etsy.

Craft supplies are tools, ingredients, or materials whose primary purpose is for use in the creation of an item or special occasion. Craft supplies may be handmade, commercial, or vintage. Party supplies may also be sold as craft supplies. Click here to learn more about what may be sold as a craft supply.

We encourage you to be transparent about how your craft supplies were made and where your materials come from. You can disclose whether your items have social or environmental attributes, such as organic or recycled. You can also select the location of manufacture. Learn more here.

Sellerwix tips
b. What cannot be sold on Etsy

Even if they otherwise meet our marketplace criteria, prohibited items, services, and items that violate our intellectual property policies are not allowed to be sold on Etsy. All listings must offer an item for sale (which includes digitally delivered items and can also include reserved listings). You may not create an Etsy listing for the purpose of sharing a referral code, posting a want ad, or similar activity that does not offer a physical or digital item for sale.

Reselling is not allowed in the handmade category on Etsy. Reselling refers to listing an item as handmade when you were not involved in designing or making that item.

Keep in mind that members or, in some cases, third parties, may flag listings that appear to violate our policies for Etsy’s review. Etsy may remove any listings that violate its policies. Note that listing fees are non-refundable. Etsy may also suspend or terminate your account for any violations. You’ll still be on the hook to pay any outstanding fees on your Etsy statement. You can find more information in our Fees & Payments Policy.

If you are raising money on behalf of a charity, you must obtain that charity’s consent. Please see this Help article for more information about donating any portion of your sales to charity.

c. Managing your Etsy shop

Your shop represents you and your business to the Etsy community. It’s important that you, your items, and your shop are honestly and accurately represented.

By selling on Etsy, you agree that you will:

  1. Provide honest, accurate information to Etsy and in your About section.
  2. Honor your Shop Policies.
  3. Ensure your shop content, such as any text, photos, or videos used to represent yourself, your shop, or your listings, abide by Etsy’s policies, including Etsy’s Anti-Discrimination Policy.
  4. Accurately represent your items in listings and listing photos.
  5. Respect the intellectual property of others. If you feel someone has violated your intellectual property rights, you can report it to Etsy.
  6. Not engage in fee avoidance.
  7. Not create duplicate shops or take any other action (such as manipulating clicks, carts, or sales) for the purpose of shilling, manipulating search or circumventing Etsy’s policies.
  8. Not coordinate pricing with other sellers.
d. Seller standards
By listing a product for sale on Etsy you understand and agree that you are responsible for complying with all applicable laws and regulations for the products you list for sale, including any required labels and warnings. Etsy assumes no responsibility for the accuracy, labeling, or content of your listings.

Meeting service level standards

As a seller, you must provide great customer service and maintain trust with your buyers. These requirements are called Etsy Seller Service Level Standards. Etsy may reach out to you if your shop fails to meet Etsy’s Seller Service Level Standards. Read more here.

Sellerwix academy Etsy seller standards
By selling on Etsy, you agree to:
  1. Honor your shipping and processing times. Sellers are obligated to ship an item or otherwise complete a transaction with a buyer in a prompt manner, unless there is an exceptional circumstance. Please be aware that legal requirements for shipping times vary by country. Read more in Etsy Shipping Policy.
  2. Respond to Messages in a timely manner.
  3. Honor the commitments you make in your shop policies.
  4. Resolve disagreements or order issues directly with the buyer. In the unlikely event that you can’t reach a resolution, Etsy can help through our case system. Read about your rights and responsibilities regarding cases here.
  5. If you are unable to complete an order, you must notify the buyer and cancel the order. Read about how to cancel an order in this Help article.
e. Selling fees
Sellers may be charged for using some of Etsy’s services. There are fees associated with listing, selling, advertising, and certain other Etsy products and features. You can find information on fees in the Fees and Payments Policy.

2.Being a member of the Etsy community

At Sellerwix and Etsy, everyone is expected to treat fellow members of the Etsy community with respect. As a seller, you have additional responsibilities to safeguard personal information and communicate promptly with buyers in order to provide a great customer experience.
a. Creating and uploading content
As a member of Etsy, you have the opportunity to create and upload a variety of content, like listings, messages, text, photos, and videos. In order to keep our community safe and respectful, you agree that you will not upload content that is:
  1. Contains hateful or derogatory language or imagery, or any content that is subject to Etsy Anti-Discrimination and Hate Speech Policy;
  2. Contains threats, harassment, extortion, or violates Etsy rules about interference;
  3. Violates someone else’s intellectual property rights;
  4. Is false, deceptive, or misleading;
  5. Contains unsolicited advertising or promotions, requests for donations, or spam;
  6. Contains private information, whether it is your own, or someone else’s;
  7. Encourages or facilitates a transaction that evades the Etsy checkout process;
  8. Contains prohibited medical drug claims;
  9. Violates any of the rules described in Etsy Prohibited Items Policy.
Some content on Etsy is subject to additional requirements. Please see below for more details. Read more about how Etsy search works, what factors impact search ranking, and how you can help optimize your listings and shop here and in The Ultimate Guide to Etsy Search.
b. Privacy and protecting personal information
You are responsible for protecting members’ personal information you receive or process, and you must comply with all relevant legal requirements. This includes applicable data protection and privacy laws that govern the ways in which you can use Etsy user information. These laws may require that you post and comply with your own privacy policy, which must be accessible to Etsy users with whom you interact. Your privacy policy must be compatible with this policy and Etsy’s Terms of Use, and Etsy’s Privacy Policy.
Etsy privacy policy
In particular, when you sell using our Services (subject to this Policy) or use Etsy’s API (also subject to the Etsy API Terms of Use), you may receive and determine what to do with certain personal information, such as when communicating with users and entering into transactions with buyers. This means you process personal information (for example, buyer name, email address, and shipping address) and, to the extent you do so, under EU law, you are an independent controller of data relating to other users that you may have obtained through the Services. For more information on the General Data Protection Regulation, see more resources at and As a data controller (that is someone who decides what personal data is collected and the purpose you’ll use the data for) to the extent that you process user personal information outside of the Services, you may be required under applicable data protection and privacy laws to honor requests received from such users for data access, portability, correction, deletion, and objections to processing. Also, if you disclose personal information without the buyer’s proper consent, you are responsible for that unauthorized disclosure. This includes, for example, disclosures you make or unintentional data breaches. For example, you may receive a buyer’s email address or other information as a result of entering into a transaction with that buyer. This information may only be used for Etsy-related communications or for Etsy-facilitated transactions. You may not use this information for unsolicited commercial messages or unauthorized transactions. Without the buyer’s consent, and subject to other applicable Etsy policies and laws, you may not add any Etsy member to your email or physical mailing list, use that buyer’s identity for marketing, or obtain or retain any payment information. Please bear in mind that you’re responsible for knowing the standard of consent required in any given instance. If Etsy and you are found to be joint data controllers of personal information, and if Etsy is sued, fined, or otherwise incurs expenses because of something that you did in your capacity as a joint data controller of buyer personal information, you agree to indemnify, defend and hold Etsy (and its employees, agents, consultants, subsidiaries, partners, affiliates, and licensors) harmless against any claims, costs, losses, damages, liabilities, judgements and expenses (including reasonable attorney fees) in connection with your processing of buyer personal information. For more information, please see our Privacy Policy.
Sellerwix academy Privacy policy
c. Communication standards

i. Messages

With Etsy’s “Messages”, you have the ability to communicate directly with your buyers or other Etsy members. Messages are a great way for buyers to ask you questions about an item or an order.

Messages may not be used for the following activities:

  1. Sending unsolicited advertising or promotions, requests for donations, or spam;
  2. Harassing or abusing another member or violating our Anti-Discrimination Policy;
  3. Contacting someone after they have explicitly asked you not to; or
  4. Interfering with a transaction or the business of another member.
  5. Exchanging personal contact, financial or other information for the purposes of evading the checkout process on Etsy, including phone number, address, email, social media handles, external URLs, instructions for money transfer, etc.


Interference occurs when a member intentionally interferes with another member’s shop in order to drive away their business. Interference is strictly prohibited on Etsy. Examples of interference include:

  1. Contacting another member via Messages to warn them away from a particular member, shop, or item;
  2. Posting in public areas to demonstrate or discuss a dispute with another member;
  3. Purchasing from a seller for the sole purpose of leaving a negative review;
  4. Maliciously clicking on a competitor’s ads in order to drain that member’s advertising budget, also known as “click fraud.”
  5. Creating or using an independent buyer account to maliciously upvote another shop’s negative reviews in order to position those reviews more prominently.

Harassment and discrimination

Any use of Messages to harass other members is strictly prohibited. Similarly, Messages may not be used to support or glorify hatred or otherwise violate our Anti-Discrimination Policy. If you receive a Message that violates this policy, please let us know right away.

ii. Forums and teams

Forums and Teams are public spaces provided by Etsy where sellers can connect, but there are communication standards that must be followed. More information can be found in the Etsy Community Policy.

Sellerwix academy Etsy communication standards

iii. Communicating cancellations

If you are unable to complete a transaction, you must notify the buyer via Messages and cancel the transaction. If the buyer already submitted payment, you must issue a full refund. You are encouraged to keep proof of any refunds in the event a dispute arises. All cancellations are subject to our Cancellation Policy.

European Union Right of Withdrawal Buyers in the European Union (EU), and in parallel buyers in the UK, may be entitled to a 14-day “right of withdrawal” after receiving an item, during which they may return an item for any reason. The details of this right vary by EU member state or in the UK. The right of withdrawal may not apply to certain items like custom items or perishable goods. Rights with respect to digital items vary by EU member state or in the UK. Read more about the EU and UK Right of Withdrawal in this Help article.

Please be aware that in addition to this policy, each country has its own laws surrounding shipping, cancellations, returns, and exchanges. Please familiarize yourself with the laws of your own country and those of your buyers’ countries.

Sellers may still cancel an order and work toward a resolution with a buyer as they see fit for policies applied to their shops, such as the digital items policy.

3. Feedback, cases and your successt

a. Reviews

Reviews are a great way for you to build a reputation on Etsy. Buyers can leave a review, including a one to five star rating and a photograph or video of their purchase, within 100 days after the latter date of their item’s estimated delivery date. If an estimated delivery date is not available, the review window opens after the order’s processing time and shipping time have elapsed. Buyers can edit their review, including the photograph or video, any number of times during that 100 day period.

On the rare occasion you receive an unfavorable review, you can reach out to the buyer or leave a response.

Sellerwix academy Reviews on Etsy

In addition to our rules for Creating and Uploading Content in Section 2a, reviews and your response to reviews may not:

  1. Contain graphic, mature, or obscene language or imagery, or any content that is subject to our mature content policy;
  2. Be about things outside the seller’s control, such as a shipping carrier, Etsy or a third party;
  3. Include shilling or otherwise falsely inflate a shop’s review score; or
  4. Undermine the integrity of the Reviews system.

b. Etsy’s case system

The Case system is how a buyer notifies Etsy of an order issue or dispute that they’re unable to resolve with a seller, in order for Etsy to help them reach a resolution.

“Buyers must contact sellers directly via the Help with Order link and attempt to resolve any outstanding issues before opening a case on Etsy.”

For this reason, it is important that you fill out your shop policies and regularly respond to messages from your buyers. Once a buyer contacts you to notify you of a problem with an order, you will have 48 hours to resolve the issue. If the issue is unresolved in this time frame, a case may be opened by the buyer. Once a case has been opened, Etsy will assist in the resolution of the case between the buyer and seller. This may include, but is not limited to, automatically closing the case and issuing a refund to the buyer, or reviewing the case further to help the buyer and seller resolve it as quickly as possible.
Sellerwix academy Etsy case system

Etsy reserves the right to resolve an order issue before the 48-hour window for circumstances including, but not limited to, seller inactivity, harassment, refusal of service, manipulation, and undermining the integrity of the case system.

Buyers may file a case for items that never arrive, arrive damaged, or do not match the listing description as part of Etsy’s Purchase Protection Program (for more information on case eligibility, click here). Etsy may request your assistance in resolving a case opened against your shop. By using Etsy’s case system, you understand that Etsy may use your personal information for the purpose of resolving disputes with other members. For more information on our privacy policy, click here.

For certain cases, sellers are protected by Etsy’s Purchase Protection Program. If the case falls outside of Etsy’s Purchase Protection Program for Sellers, unless otherwise required by law, you will be required to refund the order, including original shipping and return shipping. Etsy reserves the right to issue a refund to the buyer and recoup funds from your account, including your payment account reserve, if payment was made via Etsy Payments.

c. Your seller account and Etsy’s terms

In order to keep Etsy safe and improve our Services, Etsy may take actions that limit the visibility of your shop, listings or ads, or that impact your payment account. In the event a shop sees unusual order activity, or Etsy otherwise believe that your actions or shop may result in buyer disputes, chargebacks, increased risk of fraud, counterfeiting, or other claims, Etsy may take actions such as limiting visibility of your account, or placing restrictions or reserves on your payments account, in accordance with their Terms of Use, including this Policy and Etsy Payments Policy. When appropriate and permitted by law, Etsy will communicate information to the affected seller about the issue.

Etsy payments policy

In the event a shop sees an unusual spike in orders, particularly in a high demand category, a shop may see an increase or decrease in its search ranking. Often, if a shop sees an increase in fulfilled orders and good reviews, this may result in higher visibility and search rank. However, sometimes a rapid increase in orders can reduce visibility. Read more about how Etsy search works, and what factors impact search ranking, and how you can help optimize your listings and shop here and in The Ultimate Guide to Etsy Search.

In addition, Etsy may limit the visibility of listings or ads in the interest of keeping Etsy safe, and improving their Services. For example, listings or ads may have decreased visibility because they include terms that represent a prohibited item or based on third party policies. These listings or ads may also be restricted from appearing in one or more features of the Services. While these listings or ads may have limited visibility, they are still discoverable in search.

Etsy may make changes to onboarding or authentication processes for sellers at their sole discretion. Completion of these processes may be required for seller account activation or continued access and usage.

If Etsy has reason to believe you, Your Content, or your use of the Services violate their Terms, including this Seller Policy, Etsy may deactivate Your Content to some or all users, or suspend or terminate your account (and any accounts Etsy determines is related to your account) and your access to the Services. Sellers in the European Union can see more information here. Generally, Etsy will notify you that Your Content or account has been suspended or terminated, unless you’ve repeatedly violated their Terms or Etsy have legal or regulatory reasons preventing us from notifying you.

Etsy community policy

d. Etsy’s  purchase protection program for sellers

Etsy also provides limited solutions to sellers who meet the requirements of their Purchase Protection Program for Sellers. Read more about Purchase Protection Program for Sellers here.

Last updated on Oct 20, 2022

Share this post

Level up your multi-channel print-on-demand business

Nhu Giap
Marketing Executive
Hello! Besides marketing and the e-Commerce world, I am keenly interested in innovations, culture, content writing, and much more. Let’s connect!

Related posts

What’s new in Sellerwix? Find out about the latest Sellerwix updates. Enjoy our new feature launched on August 2, 2023!

Bid farewell to missed updates and delayed shipments with Sellerwix's latest feature! Our brand-new notification system sends out Email and/or Telegram alerts for orders with late shipments, enabling you to stay informed and on top of your business while keeping your customers in the loop.

Over the last several years, Amazon has invested over $30 billion in the fulfillment network and technology. And as the data shows, sellers who add FBM into their repertoire find more success in the long run! Get started with Amazon FBM now with Sellerwix!

What post are you looking for?