How to sell with Etsy – Sellerwix

Sellerwix Academy handbook – Etsy’s purchase protection program for sellers

Nhu Giap — Fri, 17 May 2024 08:55:19 +0000

Thủ thuật kinh doanh Etsy hiệu quả dành cho người mới bán hàng

May 17, 2024•5 mins to read

4 lỗi từ Etsy mà người mới bán hàng (newbie) nên tránh

Có tài khoản Etsy không khó, nhưng để duy trì và kinh doanh hiệu quả còn cần rất nhiều kinh nghiệm và nắm rõ những lỗi sai cần tránh. Dưới đây là 4 lỗi mà các người bán hàng chuyên nghiệp chỉ ra cho người “mới chơi hệ Etsy” cần tránh để không bị mất tiền oan, mất tài khoản không thương tiếc.

1. Dùng ảnh chụp không hút mắt

Hình ảnh là thứ đầu tiên thu hút người mua hàng trên Etsy nói chung và các sàn Thương mại điện tử (E-commerce) nói riêng. Vậy nên, trước khi bắt đầu mở cửa hàng kinh doanh hay có ý định kinh doanh bất cứ sản phẩm nào, cần đầu tư hình ảnh thu hút và nghiêm túc: đủ sáng, đủ các chi tiết, có hình ảnh mang tính đời thường, tập trung đầu tư cho hình ảnh chính của sản phẩm.

2. Viết phần mô tả không đúng trọng tâm

Mô tả sản phẩm là điểm thứ hai mang tính thu hút, khiến khách hàng hứng thú với việc mua sản phẩm. Vậy nên cần đầu tư phần mô tả kĩ càng, móc nối liên quan với khách hàng để họ có thể ra quyết định mua hàng nhanh hơn. Mẹo nhanh cho người bán hàng:

Học từ đối thủ, từ những cửa hàng bán tốt sản phẩm tương tự
Học từ những chiến dịch Etsy thành công trước đó của mình hoặc của những người có quy mô kinh doanh tương tự

3. Không chú trọng SEO (Search Engine Optimization)

Việc tối ưu hoá công cụ tìm kiếm (SEO, Search Engine Optimization) nội – ngoại sàn rất quan trọng. Nếu chỉ tập trung bán sản phẩm mà không quan tâm SEO hay biết quá ít về SEO, khả năng cao bạn sẽ không bán được hàng. Những điều cần ghi nhớ:

Chú trọng phần mở đầu và mô tả
Sử dụng blog hoặc các kênh mạng xã hội để quảng bá cho cửa hàng và sản phẩm của mình
Tối ưu SEO trong cửa hàng cho các sản phẩm liên tục

4. Không nghiên cứu sản phẩm, sản phẩm không đặc sắc

Nhiều lời khuyên cho người mới bán Etsy là nên bắt đầu bán sản phẩm thủ công (handmade) trước khi bán hàng Print-on-demand hay file Digital.

Tuy nhiên, dù là bán handmade cũng cần lựa chọn sản phẩm độc đáo, có tính cạnh tranh và nổi bật trên thị trường. Vậy nên, cần chọn sản phẩm có khả năng bán tốt/niches ít cạnh tranh để dấn thân.

Kinh nghiệm khi bán hàng Etsy mà newbie không thể bỏ qua?

Chuẩn bị nguồn hàng không bị ngắt quãng một cách đột ngột, đặc biệt là trong những mùa lễ cao điểm và dịp lễ hội cuối năm
Xây dựng chiến lược thương hiệu một cách cẩn thận và tỉ mỉ
Kinh doanh đa sàn – “không bỏ trứng vào một rổ”
Xây dựng hành trình trải nghiệm khách hàng tốt (hình ảnh tốt, chăm sóc khách hàng kĩ càng, kiểm soát chất lượng đóng gói tốt v.v). Mang đến sản phẩm trên mức kỳ vọng của khách hàng
Cá nhân hóa sản phẩm để cạnh tranh. Đừng chỉ tập trung cạnh tranh về giá
Chọn ngạch (niche) có nhu cầu nhưng không quá cạnh tranh để bắt đầu. Ví dụ kết hợp niche chó mèo với mùa lễ hội

Mẹo chăm sóc khách hàng khi kinh doanh trên Etsy

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Nhu Giap
Marketing Executive

Hello! Besides marketing and the e-Commerce world, I am keenly interested in innovations, culture, content writing, and much more. Let’s connect!

In this post

4 lỗi từ Etsy mà người mới bán hàng (newbie) nên tránh

Kinh nghiệm khi bán hàng Etsy mà newbie không thể bỏ qua?

Mẹo chăm sóc khách hàng khi kinh doanh trên Etsy

Thủ thuật xử lý bad review

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The post Sellerwix Academy handbook – Etsy’s purchase protection program for sellers appeared first on Sellerwix.

What you should know about Etsy’s Purchase Protection Program

Nhu Giap — Tue, 16 May 2023 03:57:42 +0000

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What you should know about Etsy's Purchase Protection Program

May 16, 2023•4 mins to read

On the rare occasion that something goes wrong during the buying process, we’re here to help. Etsy’s Purchase Protection program allows you to shop confidently knowing you’ll receive a full refund for qualifying orders when your item:

Doesn’t arrive
Arrives damaged
Differs significantly from the item description or photos (for example: the wrong material or color)

Any order that is shipped on or after August 1, 2022 is eligible for Etsy’s Purchase Protection program.

Read about Etsy’s Purchase Protection program.

If you’re unsatisfied with an order that doesn’t meet the criteria for Etsy Purchase Protection, please check the seller’s policies to see if they accept cancellations, returns, or exchanges.

How do I get my refund?

If you believe your order qualifies for Etsy Purchase Protection, the first step is to reach out to the seller by starting a Help request. 90% of order issues can be resolved by working with the seller. Learn how to get your Help request started.

If the issue hasn’t been resolved and it’s been 48 hours since you first messaged the seller, and the estimated delivery date for your order has passed, ask Etsy to step in to help you get your refund. You may need to provide some photos of damaged or misrepresented items. Learn how to get Etsy’s help by opening a case.

Once your refund eligibility is confirmed, Etsy sends you a confirmation email.

“Less lost profit when things go wrong”

I purchased as a guest

You must have an Etsy account to start a Help request. If you purchased an item as a guest, connect your order to a new or existing Etsy account so you can be eligible for the Purchase Protection program.

Learn how to connect your guest order to an Etsy account.

What happens to the seller if I request a refund?

An occasional case opened against a seller will not negatively impact them or their shop.

All cases that are opened on Etsy are taken seriously, and are reviewed carefully by their case team to ensure the right decision is made. We understand that even the most experienced sellers can have unexpected issues from time to time, which is why Etsy’s Purchase Protection program is in place to help sellers with qualifying orders.

A Few Closing Thoughts

As we wrap up the information about Etsy’s Purchase Protection Program, we hope you found something helpful for your business. If you are a partner of Sellerwix, and you want to add Sellerwix as your Production partner on Etsy. Learn more about Sellerwix Academy – Working with production partners on Etsy.

With insightful experiences in the eCommerce market, Sellerwix will be the fully integrated solution to manage and grow your business effortlessly. Let’s meet at business@sellerwix.com or support@sellerwix.com if you need any help. Follow our blogs to stay on top of Print On Demand trends!

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Level up your multi-channel print-on-demand business

Nhu Giap
Marketing Executive

Hello! Besides marketing and the e-Commerce world, I am keenly interested in innovations, culture, content writing, and much more. Let’s connect!

In this post

How do I get my refund?

I purchased as a guest

What happens to the seller if I request a refund?

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All posts Sellerwix Feature Order Management: Optimizing …

Sellerwix Academy handbook – Etsy’s purchase protection program for sellers

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Sellerwix Academy, Etsy

Etsy's Purchase Protection program was built to ensure that buyers and sellers have a positive experience on Etsy. This page explains how the Purchase Protection program works, and the types of items and transactions subject to the program.

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The post What you should know about Etsy’s Purchase Protection Program appeared first on Sellerwix.

Everything you need to know about Etsy handmade policy

sellerwix-admin — Fri, 21 Apr 2023 08:28:10 +0000

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Everything you need to know about Etsy handmade policy

Apr 21, 2023•5 mins to read

Handmade on Etsy is a spectrum of makers and designers. Read more below about your obligations as a handmade seller.

This policy is a part of Etsy Terms of Use. By listing handmade items for sale through Etsy, you’re agreeing to this policy and Etsy Terms of Use.

1. Selling handmade items

Handmade on Etsy is a spectrum. On one end, we have makers — sellers who are literally making their items with their own hands (or tools). On the other end, we have designers — sellers who design their items but rely entirely on outside assistance or another business to help physically produce them. Many handmade sellers fall in the middle of the spectrum because they are both making and designing their items.

Regardless of where you fall on this spectrum, you must be transparent about who is helping you and how your items are being made. Everything listed as handmade must be made and/or designed by you, the seller. Reselling is prohibited in the handmade category. You may also have shop members who help you run your business, as long as you, the seller, are making and/or designing your items.

Makers

A maker is a seller who is physically making the items listed for sale in their Etsy shop. A maker might design their items in addition to making them, or they might follow a pattern or template that they did not design. Regardless, makers must be creating their items with their own hands (or tools).

Designers

A designer is a seller who has come up with an original design, pattern, sketch, template, prototype, or plan to be produced by in-house shop members or a production partner. Simple customization, such as selecting colors, shapes, or choosing from ready-made options is not considered design on Etsy.

If you are a designer and you are using a production partner to help make your items, you must also disclose information about your production partner in your listings. A production partner is anyone (who’s not a part of your Etsy shop) who helps you physically produce your items.

2. Using production assistance

Designers may work with production partners to help make handmade items in certain circumstances. Keep in mind that people come to Etsy to discover items that they might not find anywhere else. Your design and production process should lead to the creation of a unique item that would not exist without you, the designer.

We expect your production partner to produce items themselves in their own facilities. A contractor or agent who outsources production may not be used as a production partner. Examples of production services include, but are not limited to, printing, apparel printing, 3D-printing, casting, plating, engraving, cutting and sewing, and finishing.

If you work with a production partner, you must disclose certain information in the listing process, including:

The name of your production partner(s);
The location of your production partner(s);
Details about the nature of your partnership and design process; and
A general description of the work your production partner does for you.

You may choose to keep the name of your production partner and details about your partnership and design process confidential (visible only to select Etsy employees), but the location and description of your production partner will appear on your About section and listings.

Etsy may reach out to you at any time with a more detailed inquiry about your business. Please be prepared to provide additional details about the origins of your business, your role in the design process, your production process, and your connection to your production partner, as well as what efforts your production partner has made to follow Etsy ethical expectations.

We understand that you may wish to keep the details of your design and business practices confidential. Please be assured that Etsy will not use the private information you provide us for any purpose other than reviewing your business to determine that you are in compliance with Etsy policies.

Etsy reserve the right to reject any production partnerships that aren’t in the letter or spirit of this policy or their ethical expectations.

3. Being transparent about your business

At Etsy, we value transparency. Transparency means that you honestly and accurately represent yourself, your items, and your business. As a handmade seller, you agree to:

Disclose in your About section the names and roles of people who help make your items or run your business;
Use your own words and photographs (not stock photos) to describe your items; and
Respond to any inquiries from us in a timely manner. We may ask you: how your items are made, what workspace, tools, and equipment you use; and how you communicate and collaborate with the people who help you run your shop.

Remember:

Etsy marketplace is built on trust. Providing false, inaccurate, or misleading information is prohibited by Etsy Terms of Use. If we find that you’re not being open and honest with us, we may suspend or terminate your account.

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Level up your multi-channel print-on-demand business

Nhu Giap
Marketing Executive

Hello! Besides marketing and the e-Commerce world, I am keenly interested in innovations, culture, content writing, and much more. Let’s connect!

In this post

1. Selling handmade items

2. Using production assistance

3. Being transparent about your business

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Sellerwix Academy handbook – Etsy’s purchase protection program for sellers

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What’s new in Sellerwix? Find out about the latest Sellerwix updates. Enjoy our new feature launched on August 2, 2023!

The post Everything you need to know about Etsy handmade policy appeared first on Sellerwix.

Sellerwix Academy – Working with production partners on Etsy

sellerwix-admin — Fri, 21 Apr 2023 07:43:40 +0000

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Sellerwix Academy - Working with production partners on Etsy

Apr 21, 2023•5 mins to read

What is a production partner?

A production partner is a company or individual (who’s not part of your Etsy shop) that helps physically produce items based on your own, original designs, such as a printing service, an apparel producer, an engraver, etc.

Why is Etsy making me choose a production partner?

Some reasons that you might work with a production partner may include:

You don’t have the equipment or technical ability to manufacture items you have designed.
Your business is growing, and you need help keeping up with the quantity of orders that you are receiving, or you’ve outgrown your current production space.

Production partners do not include your own shop members or suppliers from whom you source ready-made products to resell.

Handmade items produced with a production partner must abide by Etsy Handmade Policy. We require sellers using production assistance to transparently share this information on the applicable listings. Buyers can see information about any production partners you work with from your shop’s About section.

Learn more about Etsy’s ethical expectations for sellers who work with production partners.

How to add a production partner?

There are several ways to add a production partner:

While adding or editing a listing, you can add a production partner in the Production partners section of your Listing details.
In the Listings section of Shop Manager, select at least one listing and choose Editing options, then Change production partners.

You can also create production partner profiles in the Production partner manager:

In Shop Manager, choose Settings.
Select Production partners.
Select Add a new production partner and fill out a form telling Etsy and the community about your partnership. The information not marked Private will be shared publicly in your shop.
Next to Production partner, enter your partner’s business name. Etsy requires that you disclose the business name, but you can choose to keep this private in your shop. In that case, you will enter a public title (such as “Apparel printer”) that describes what kind of business they are.
In the Location field, Enter your partner’s city, state, province, etc. As you type, select from the list that appears.
In the About production partner field, describe how you work with them. This public information can include why you chose this partner and the types of services that they provide for you.
The answers you select in the About your partnership dropdown menus are only for Etsy’s internal use. These won’t show up publicly in your shop or listings, but your partner’s location and the description of your production partner will.
Preview how this will look on your shop’s About Section.

For example:

When you are a partner of Sellerwix, and you want to add Sellerwix as your Production partner on Etsy. Please follow these steps:

Step 1: In Shop Manager, choose Settings
Step 2: Select Production partners —> Select Add a new production partner and fill out a form telling Etsy and the community about Sellerwix
Step 3: Next to Production partner, fill out Sellerwix’s information
Step 4: Enter our location

1309 Coffeen Avenue STE 1200, Sheridan, Wyoming 82801, United States

In the About production partner field, describe how we work together. You also can share this information:

Sellerwix – Print On Demand At Scale – A fully integrated solution to manage and grow your thriving eCommerce business.

How to remove or edit a production partner from your listings?

You can edit or remove a production partner in several ways:

Select Listings in Shop Manager. Choose a listing and you can de-select a production partner from an individual listing.
Select the listings you want to edit from the Listings page. Choose Editing options, then Production partners. De-select the partner and choose Update.
In the Production partners manager, choose Edit or the X near the name of the partner. These changes will automatically be reflected on all linked listings.

On the Etsy Seller app, production partner profiles can only be edited while adding or editing a listing. You can access the other editing tools on a computer or mobile web browser.

If the listing editor requires you to add a production partner but you don’t have one, review Etsy’s Seller Policy to make sure that your items meet our guidelines.

Production partners only apply to items that you are designing, then having made with production assistance. Production partners don’t apply to items that you or your shop members physically make or to products that you are not personally designing.

After you disclose your production partners

In order to make sure that your items and shipping details are accurately represented to buyers, you will want to:

Update your listings’ shipping locations to accurately reflect if they are shipping from a production partner’s location
Fill out your shop’s About Section to tell the story of how you design and create your items

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