Sellerwix Tips - Amazon key selling success factors should pay attended to

Jun 07, 2023•5 mins to read

Key selling success factors should pay attended to

According to Amazon Global Selling, the following factors sellers should keep in mind to do Amazon business effectively:

1. Choose the right potential product

It must be a product that meets the following criteria:

Suitable seasonality
Quality, competitive price
In line with consumer trends in the US market (Ornament, home decor, etc.)

2. Proper order processing method

Amazon recommends that sellers choose FBA for key or/and hot products and FBM for customized products. The purpose is to ensure the delivery time is not delayed and avoid affecting the sales account.

3. Sign up for Amazon Brand

Sellers who build a unique brand and offer high-quality products from the outset are better positioned to do business effectively during peak seasons with a high volume of orders.

4. The effective advertising strategy

Amazon recommends that users optimize both internal and external traffic to increase sales on their platform. This includes optimizing sponsored ads such as sponsored products and sponsored brands, as well as product listings to improve their visibility within Amazon. Additionally, external traffic, such as social media and search engine marketing, can be leveraged to drive traffic to Amazon product listings, increasing the likelihood of sales. By maximizing both internal and external traffic, sellers can improve their sales performance and overall success on Amazon’s platform.

Some advertising strategies that sellers can refer to, organized by time period

Before peak season (4-6 weeks) – Prepare

Preparing for listing
Choose the right Asin and advertising strategy
Install promotions

During peak season (about 1 week) – Optimal

Develop an effective strategy to run keyword and product advertising
Optimize campaigns for maximum performance during the peak season by adjusting bids, targeting, and budgets
Brand strategy

Post-peak season (1-2 months) – Continuous optimization

Analyze campaign performance and adjust strategies for future peak seasons. Use data-driven insights to optimize campaigns and improve return on investment. With high traffic characteristics after the high season, sellers need to pay attention to:

Relocate the client file
Adjust data accordingly
Summarizing and preparing for the peak season

By implementing these advertising strategies, sellers can improve their visibility, drive traffic, and increase sales on Amazon’s platform.

Why does the account get locked? - How to keep a healthy Amazon account?

9 policies sellers must not violate

Intellectual property
Number of complaints received about intellectual property
Complaints about product authentication
Complaints about product safety
Complaints about product status
Violation of product posting policy
Violation of restricted products policy
Violation of customer product review policy
Other violations

To avoid Amazon account suspension, sellers must ensure the following criteria

Profession account active with Good account health
Listing ads with >90% buy box
Registered brand and set up stores with the right theme
Always have enough stock (so as not to delay orders)
Specific advertising budget and plan

It is important for sellers to ensure that orders have correct tracking information, sufficient inventory, and an appropriate delivery time to avoid receiving complaints and negative reviews. If a seller’s account is rated “at risk,” it is crucial to intervene promptly and take corrective action to avoid suspension.

Understanding Amazon Account Health Rating

Amazon’s Account Health Rating (AHR) program is a software system that monitors and rates the health and reliability of a seller’s account on the platform. The program evaluates a seller’s performance based on various metrics, such as order defect rate, cancellation rate, late shipment rate, and customer feedback.

So, to maintain a healthy Amazon account, sellers should monitor their AHR scorecard regularly and take corrective action if any metrics fall below the acceptable thresholds. By maintaining high-performance metrics and ensuring compliance with Amazon’s policies and guidelines, sellers can avoid the risk of their accounts being locked or suspended.

How to assess account status?

The AHR program provides sellers with a scorecard that reflects their account’s health and performance. If a seller’s account falls below certain thresholds for any of the metrics, their account may be flagged as “at risk” and subject to suspension or account deactivation. The dashboard also provides guidance on how you can improve your performance metrics and maintain a healthy account.

Remember that

A “good” AHR doesn’t mean the account won’t be locked
If the AHR shows an “at risk” condition, check the status promptly to avoid locking
If a breach has been handled, Amazon will need to confirm you’ve taken the necessary actions, then take 24-48 hours to update your account status

Conclusion

Now you know more about the key factors to sell on Amazon successfully. Selling on Amazon can be a lucrative opportunity for individuals and businesses looking to expand their reach and increase sales. By following Amazon’s guidelines and best practices, sellers can increase their visibility, attract more customers, and achieve success on the platform. Start building today with Sellerwix!

Learn more about the Amazon FBM Business Guide at How to sell & ship your products with Amazon Merchant Fulfilled Network FBM.

With insightful experiences in the eCommerce market, Sellerwix will be the fully integrated solution to manage and grow your business effortlessly. Let’s meet at business@sellerwix.com or support@sellerwix.com if you need any help. Follow our blogs to stay on top of Print On Demand trends!

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Nhu Giap
Marketing Executive

Hello! Besides marketing and the e-Commerce world, I am keenly interested in innovations, culture, content writing, and much more. Let’s connect!

In this post

Key selling success factors

Advertising strategies

Why does the account get locked?

Amazon Account Health Rating

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Sellerwix Tips - Amazon key selling success factors should pay attended to

Key selling success factors should pay attended to

1. Choose the right potential product

2. Proper order processing method

3. Sign up for Amazon Brand

4. The effective advertising strategy

Some advertising strategies that sellers can refer to, organized by time period

Why does the account get locked? - How to keep a healthy Amazon account?

Understanding Amazon Account Health Rating

Conclusion

Level up your multi-channel print-on-demand business

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