sell on Amazon – Sellerwix

Amazon seller fulfillment best practices (FBM/MFN Guide)

Nhu Giap — Fri, 09 Jun 2023 08:40:57 +0000

Sellerwix Academy - Amazon seller fulfillment best practices (FBM/MFN Guide)

Jun 09, 2023•5 mins to read

7 steps to selling with Amazon FBM Merchant Fulfilled Network

As long as you recognize your obligations to your customers and have suitable systems in place, it can be relatively straightforward to set up as an Amazon MFN seller. All you need to do is follow the steps below:

Step 1: Create an Amazon seller account

Once you create your seller account and choose a selling plan, you’ll have access to Seller Central, your go-to resource for selling on Amazon.com. Before you sign up, make sure you’re ready with the following:

Business email address or Amazon customer account
Quality, competitive price
Government ID (identity verification protects sellers and customers)
Tax information
Phone number
A bank account where Amazon can send you proceeds from sales

Read this article to learn more about Sellerwix Tips: Key factors to sell on Amazon successfully.

Step 2: List products for sale and create product pages

How you go about listing will depend on if you have existing listings, need to create new listings, and whether you want to create listings one by one or in bulk. Help shoppers find items by adding descriptive titles, clear images, and concise feature bullets on offers.

Learn about product categories, product details, product IDs, and more

Listing an FBM product is largely the same as creating any other product offer.

Using the steps outlined above, once you reach the part of the offer that reads ‘Fulfillment Channel’, select the radial that states ‘I will ship the item myself (Merchant Fulfillment).’

After the product appears in Amazon’s catalog, you will find your Merchant Fulfilled products under Inventory > Manage Inventory. Make sure you check ‘Active’ for ‘Status’ and ‘Merchant’ for ‘Fulfilled by.’

Step 3: Manage your storage space, warehouse, or fulfillment center

The more efficiently you manage inventory, the more profitable your business can become. Try to have enough inventory to cover demand, but not so much that you become overstocked.

Continuously manage inventory to get a return on your investment. It’s essential to have enough inventory to meet customer demand, especially during seasonal holidays or peak sales events such as Cyber Monday or Prime Day.

Get the beginner’s guide to selling on Amazon.

Step 4: Set up your shipping templates to match your logistic capabilities for both handling time and transit time

Through the Seller Central dashboard, you can assign shipping templates from the Manage Inventory dropdown menu. Create large batch shipping templates and assign them to specific offers that match your logistic capabilities for specific products.

Additionally, through the Seller Central dashboard, you can set your Default Handling Time and Order Handling Capacity to ensure that you are protected from a surge in orders.

Learn about Merchant Fulfilled Network FBM.

Step 5: Coordinate picking, packing, and shipping for orders

Once a customer completes a transaction, order processing begins. If you want to handle fulfillment in-house, be sure you have the capacity to efficiently pick, pack, and ship orders to customers. You will also want to make sure that the carriers you will be using are part of our valid tracking rate network of carriers.

A critical part of order processing is choosing the right packaging. This could be:

Boxes
Paper or bubble mailers
Packing material such as bubble wrap or air filter

Be sure to follow all Amazon requirements for packing and preparation to minimize costs and avoid damaging items in transit.

Step 6: Handle customer service and returns in-house

Providing great customer service is essential for success on Amazon. Research shows that orders, where sellers respond to customers’ messages within 24 hours, receive half as much negative feedback as orders with response times over 24 hours. (source)

Staying on top of customer service can help convert one-time buyers into loyal customers. Monitor customer service metrics in Seller Central to stay on top of customer feedback and responses.

Excellent customer service includes handling returns swiftly and efficiently.

Here are a few simple measures you can take to limit returns and exchanges:

Provide accurate product listings
Include sizing guides
Allow customers to ask questions about products before purchasing
Use the “Request Review” button to encourage customer feedback

Step 7: Consider FBM costs and fees

Costs vary based on many factors, including:

Your selling plan. Learn about the differences between an Individual or Professional plan
Referral fees. For every item sold, sellers pay Amazon a percentage of the total price – including item price, shipping cost, and any gift-wrapping charges – or a minimum amount, whichever is greater
How you handle fulfillment

Did you know?

Shipping can make or break a sale.

Order shipping is among the top factors customers weigh when deciding whether to buy a product. A study on U.S. shoppers found:

Free delivery is the most important factor for 83% of shoppers when ordering online (source)
More than half of shoppers (54%) have abandoned online shopping baskets because of delivery costs (source)

8 pro tips for MFN shipping and delivery

Customers appreciate fast delivery. See how to manage delivery times
Learn how to manage shipping account settings and holiday settings
Aim to meet standard shipping requirements and service-level agreements (SLAs)
Get acquainted with Premium shipping and learn how to meet requirements in order to offer One-Day and Two-Day Shipping
Improve the customer experience by offering free shipping. This also increases your chance of winning the Featured Offer
See more about delivery expectations for individual sellers
Consider Amazon’s Buy Shipping services, where you can buy labels, handle shipping, confirm orders, and track shipments
Set your Default Handling Time and Order Handling Capacity to ensure that you are protected from a surge in orders that might result in poor customer experience and impact your metrics

Get the best Amazon FBM Business Guide on How to sell & ship your products with Amazon Merchant Fulfilled Network FBM.

Wrapping Things Up

Over the last several years, Amazon has invested over $30 billion in the fulfillment network and technology. And as the data shows, sellers who add FBM into their repertoire find more success in the long run! Get started with Amazon FBM now with Sellerwix!

With insightful experiences in the eCommerce market, Sellerwix will be the fully integrated solution to manage and grow your business effortlessly. Let’s meet at business@sellerwix.com or support@sellerwix.com if you need any help. Follow our blogs to stay on top of Print On Demand trends!

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Nhu Giap
Marketing Executive

Hello! Besides marketing and the e-Commerce world, I am keenly interested in innovations, culture, content writing, and much more. Let’s connect!

In this post

7 steps to selling with Amazon FBM

Did you know

8 pro tips for MFN shipping and delivery

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Etsy's Purchase Protection program was built to ensure that buyers and sellers have a positive experience on Etsy. This page explains how the Purchase Protection program works, and the types of items and transactions subject to the program.

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The post Amazon seller fulfillment best practices (FBM/MFN Guide) appeared first on Sellerwix.

Sellerwix Tips – Key factors to sell on Amazon successfully

Nhu Giap — Wed, 07 Jun 2023 10:11:13 +0000

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Sellerwix Tips - Amazon key selling success factors should pay attended to

Jun 07, 2023•5 mins to read

Key selling success factors should pay attended to

According to Amazon Global Selling, the following factors sellers should keep in mind to do Amazon business effectively:

1. Choose the right potential product

It must be a product that meets the following criteria:

Suitable seasonality
Quality, competitive price
In line with consumer trends in the US market (Ornament, home decor, etc.)

2. Proper order processing method

Amazon recommends that sellers choose FBA for key or/and hot products and FBM for customized products. The purpose is to ensure the delivery time is not delayed and avoid affecting the sales account.

3. Sign up for Amazon Brand

Sellers who build a unique brand and offer high-quality products from the outset are better positioned to do business effectively during peak seasons with a high volume of orders.

4. The effective advertising strategy

Amazon recommends that users optimize both internal and external traffic to increase sales on their platform. This includes optimizing sponsored ads such as sponsored products and sponsored brands, as well as product listings to improve their visibility within Amazon. Additionally, external traffic, such as social media and search engine marketing, can be leveraged to drive traffic to Amazon product listings, increasing the likelihood of sales. By maximizing both internal and external traffic, sellers can improve their sales performance and overall success on Amazon’s platform.

Some advertising strategies that sellers can refer to, organized by time period

Before peak season (4-6 weeks) – Prepare

Preparing for listing
Choose the right Asin and advertising strategy
Install promotions

During peak season (about 1 week) – Optimal

Develop an effective strategy to run keyword and product advertising
Optimize campaigns for maximum performance during the peak season by adjusting bids, targeting, and budgets
Brand strategy

Post-peak season (1-2 months) – Continuous optimization

Analyze campaign performance and adjust strategies for future peak seasons. Use data-driven insights to optimize campaigns and improve return on investment. With high traffic characteristics after the high season, sellers need to pay attention to:

Relocate the client file
Adjust data accordingly
Summarizing and preparing for the peak season

By implementing these advertising strategies, sellers can improve their visibility, drive traffic, and increase sales on Amazon’s platform.

Why does the account get locked? - How to keep a healthy Amazon account?

9 policies sellers must not violate

Intellectual property
Number of complaints received about intellectual property
Complaints about product authentication
Complaints about product safety
Complaints about product status
Violation of product posting policy
Violation of restricted products policy
Violation of customer product review policy
Other violations

To avoid Amazon account suspension, sellers must ensure the following criteria

Profession account active with Good account health
Listing ads with >90% buy box
Registered brand and set up stores with the right theme
Always have enough stock (so as not to delay orders)
Specific advertising budget and plan

It is important for sellers to ensure that orders have correct tracking information, sufficient inventory, and an appropriate delivery time to avoid receiving complaints and negative reviews. If a seller’s account is rated “at risk,” it is crucial to intervene promptly and take corrective action to avoid suspension.

Understanding Amazon Account Health Rating

Amazon’s Account Health Rating (AHR) program is a software system that monitors and rates the health and reliability of a seller’s account on the platform. The program evaluates a seller’s performance based on various metrics, such as order defect rate, cancellation rate, late shipment rate, and customer feedback.

So, to maintain a healthy Amazon account, sellers should monitor their AHR scorecard regularly and take corrective action if any metrics fall below the acceptable thresholds. By maintaining high-performance metrics and ensuring compliance with Amazon’s policies and guidelines, sellers can avoid the risk of their accounts being locked or suspended.

How to assess account status?

The AHR program provides sellers with a scorecard that reflects their account’s health and performance. If a seller’s account falls below certain thresholds for any of the metrics, their account may be flagged as “at risk” and subject to suspension or account deactivation. The dashboard also provides guidance on how you can improve your performance metrics and maintain a healthy account.

Remember that

A “good” AHR doesn’t mean the account won’t be locked
If the AHR shows an “at risk” condition, check the status promptly to avoid locking
If a breach has been handled, Amazon will need to confirm you’ve taken the necessary actions, then take 24-48 hours to update your account status

Conclusion

Now you know more about the key factors to sell on Amazon successfully. Selling on Amazon can be a lucrative opportunity for individuals and businesses looking to expand their reach and increase sales. By following Amazon’s guidelines and best practices, sellers can increase their visibility, attract more customers, and achieve success on the platform. Start building today with Sellerwix!

Learn more about the Amazon FBM Business Guide at How to sell & ship your products with Amazon Merchant Fulfilled Network FBM.

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Level up your multi-channel print-on-demand business

Nhu Giap
Marketing Executive

Hello! Besides marketing and the e-Commerce world, I am keenly interested in innovations, culture, content writing, and much more. Let’s connect!

In this post

Key selling success factors

Advertising strategies

Why does the account get locked?

Amazon Account Health Rating

Share this post

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Sellerwix Feature – Save Time and Streamline Order Management

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Sellerwix Feature

What’s new in Sellerwix? Find out about the latest Sellerwix updates. Enjoy our new feature launched on August 2, 2023!

The post Sellerwix Tips – Key factors to sell on Amazon successfully appeared first on Sellerwix.

How to sell & ship your products with Amazon Merchant Fulfilled Network FBM

Nhu Giap — Tue, 06 Jun 2023 08:43:24 +0000

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How to sell & ship your products with Amazon Merchant Fulfilled Network FBM

Jun 06, 2023•5 mins to read

Selling products on Amazon can be a highly profitable and flexible way to earn income, as evidenced by the 6 million sellers currently using the platform. With the right resources and time, anyone can become an Amazon seller.

While the majority of Amazon sellers use the Fulfillment by Amazon (FBA) method to store and ship products from Amazon’s warehouses, some have turned to Fulfillment by Merchant (FBM) due to inventory restock limits affecting FBA.

In this article, we will provide you with the necessary information to begin selling on Amazon and fulfilling products through FBM.

What is MFN - FBM?

Merchant Fulfilled Network (MFN) is Amazon’s terminology for Fulfilled by Merchant (FBM). It refers to a method of selling where sellers list products in Amazon stores but manages all storage, shipping, and customer support independently. There are various factors to consider when choosing how to fulfill customer orders when you sell in Amazon’s stores. It can be a challenge to decide how to store inventory, pack and ship products, and handle returns or refunds, all while staying on top of excellent customer service.

How MFN (FBM) works?

Sellers with the Individual plan

These sellers use Amazon’s set shipping rates for all products. Individual sellers ship orders at the set rates even if the shipping credit is less than the total shipping costs, so it’s important to price items in a way to make sure you’ll earn a profit.

Sellers with the Professional plan

Sellers on the professional selling plan who choose FBM can set their own shipping rates. They can customize shipping templates for specific regions domestically or internationally including handling and transit times. Professional sellers can customize shipping charges by order, per item, and/or weight. You can also create a multitude of shipping templates and assign them to your specific offers to match your logistic capabilities for specific product types. Remember that the referral fee is calculated from the total sale price, which includes the item price, shipping cost, and any gift-wrapping charges. Learn more about shipping rates on the Professional plan.

What are FBM and FBA?

Fulfillment by Merchant (FBM) refers to a method of selling where a seller lists products on Amazon but manages storage, shipping, fulfillment, and customer support independently. Amazon refers to this as Merchant Fulfilled Network (MFN).

Fulfillment by Amazon (FBA) refers to a method of selling where you send products to Amazon’s fulfillment centers, and we pick, pack, ship, and provide customer service for those products.

Which types of businesses will benefit most from opting for Amazon FBM?

Amazon recommends situations where you might consider using their Merchant Fulfilled Network (i.e., FBM). They suggest that FBM could be most suitable for you if one or more of the following situations applies:

Obviously, not all of these will apply to every seller using FBM. For example, many large-scale Amazon sellers opt for FBM because they sell through multiple channels and already have smooth-running logistics systems.

Amazon clearly wants to sell FBA services, however. For example, Amazon’s help files on FBM highlight that “Sellers who adopted FBA last year saw 20-25% higher sales.” Nonetheless, for many businesses, FBM will be the most suitable option.

The main benefits of selling using Amazon FBM/MFN

The main benefit of using FBM is that it ensures you control your inventory. However, assuming you can store and ship your merchandise and take on responsibility for customer support inquiries, returns, or complaints, you may be able to price your goods more competitively than with FBA, as you don’t have to pay Amazon’s fulfillment fees.

Another benefit of using Amazon’s MFN is that you can combine all your online sales channels with Amazon’s fulfillment network and provide fast delivery. You can operate your business using a single inventory source with full shipment tracking across all your sales channels.

Wrapping Things Up

Most Amazon sellers can select FBA (Fulfillment by Amazon) or FBM (Fulfillment by Merchant). However, there are some cases where you have no option. For example, if your business model is based on dropshipping, you must opt for FBM, as the model relies on a third party to fulfill orders.

Another obvious use case for FBM is with Amazon Handmade, Amazon’s artisan-only community of sellers. In this case, artisans create unique goods they sell in the marketplace. As these are custom, you can’t sell them using FBA.

FBM is also better if you sell heavy, bulky goods, as Amazon FBA charges extra fees for handling oversized goods.

In other situations, however, both fulfillment models have pros and cons. Therefore, you might consider experimenting with FBA and FBM to see which works best for you.

How do you want to handle fulfillment? Your answer can make a big difference to your bottom line, so be sure to look carefully at all your options. As your business transforms, expect your fulfillment needs to also change. Focus on choosing the plan that best suits your business needs while keeping flexibility in mind as you scale.

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Level up your multi-channel print-on-demand business

Nhu Giap
Marketing Executive

Hello! Besides marketing and the e-Commerce world, I am keenly interested in innovations, culture, content writing, and much more. Let’s connect!

In this post

What is MFN - FBM?

How MFN (FBM) works?

What are FBM and FBA?

Businesses that will benefit most from Amazon FBM

Main benefits of selling using Amazon FBM

How do you want to handle fulfillment?

Share this post

Order Management: Optimizing the Order Management Process for Print‑On‑Demand

•

Sellerwix Feature

All posts Sellerwix Feature Order Management: Optimizing …

Sellerwix Academy handbook – Etsy’s purchase protection program for sellers

•

Sellerwix Academy, Etsy

Sellerwix Feature – Save Time and Streamline Order Management

•

Sellerwix Feature

What’s new in Sellerwix? Find out about the latest Sellerwix updates. Enjoy our new feature launched on August 2, 2023!

The post How to sell & ship your products with Amazon Merchant Fulfilled Network FBM appeared first on Sellerwix.

sell on Amazon – Sellerwix

Amazon seller fulfillment best practices (FBM/MFN Guide)

Sellerwix Academy - Amazon seller fulfillment best practices (FBM/MFN Guide)

7 steps to selling with Amazon FBM Merchant Fulfilled Network

Step 1: Create an Amazon seller account

Step 2: List products for sale and create product pages

Step 3: Manage your storage space, warehouse, or fulfillment center

Step 4: Set up your shipping templates to match your logistic capabilities for both handling time and transit time

Step 5: Coordinate picking, packing, and shipping for orders

Step 6: Handle customer service and returns in-house

Step 7: Consider FBM costs and fees

8 pro tips for MFN shipping and delivery

Wrapping Things Up

Level up your multi-channel print-on-demand business

Related posts

Sellerwix Tips – Key factors to sell on Amazon successfully

Sellerwix Tips - Amazon key selling success factors should pay attended to

Key selling success factors should pay attended to

1. Choose the right potential product

2. Proper order processing method

3. Sign up for Amazon Brand

4. The effective advertising strategy

Some advertising strategies that sellers can refer to, organized by time period

Why does the account get locked? - How to keep a healthy Amazon account?

Understanding Amazon Account Health Rating

Conclusion

Level up your multi-channel print-on-demand business

Related posts

How to sell & ship your products with Amazon Merchant Fulfilled Network FBM

How to sell & ship your products with Amazon Merchant Fulfilled Network FBM

What is MFN - FBM?

How MFN (FBM) works?

What are FBM and FBA?

Which types of businesses will benefit most from opting for Amazon FBM?

The main benefits of selling using Amazon FBM/MFN

Wrapping Things Up

Level up your multi-channel print-on-demand business

Related posts